One Plus One
Creative Direction • Design • Animation
The Center for Disease Control and Prevention has made huge strides toward ending the tobacco epidemic. They wanted a 90 second animation to celebrate their progress and to continue to inspire people forward into a tobacco-free future. I co-directed the spot with the amazing Melanie Dorn from ICF. Using bold colors and a simple cast of characters, we created graphic vignettes to illustrate all the great things the CDC has accomplished and what they’re working toward.